World Auto News & Reviews

TechShop Detroit will give Ford employees, plus all Metro Detroiters, access to classes, coaching and state-of-the-art tools to turn ideas into reality

Ford’s Employee Patent Incentive Award program now provides free TechShop memberships to Ford employees submitting inventions

Since the program was initiated at the beginning of the year, invention submissions are up more than 30 percent year-to-date versus 2011

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DEARBORN, Mich., May 4, 2012 – Henry Ford would have felt right at home in Michigan’s latest do-it-yourself workshop, the newly opened TechShop Detroit. After all, Mr. Ford underscores what a “maker” represents, having built his first motorized vehicle in his backyard shed.

Ford offers seven vehicles with the smallest engines in their segments – more than any other competitor

Powered by EcoBoost®CO2 emissions while delivering the performance customers demand technology, Ford’s smaller engines help reduce vehicle weight for better fuel economy and lower

Ford’s smallest engine yet, the EcoBoost 1.0-liter three-cylinder, debuts in North America about a year from now

 

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DEARBORN, Mich., April 19, 2012 – For decades, size meant everything when it came to engines – bigger was better and there was no replacement for displacement. But volatile gasoline prices and growing consumer interest in clean technologies are turning that notion on its head.

Ford Explorer Sport is a new addition for the 2013 model year, featuring EcoBoost® 3.5-liter V6 engine for greater performance feel and projected top fuel economy among gasoline-powered, high-performance sport utility vehicles

Explorer Sport gives customers an interior inspired by designer accessory fashions, sporty exterior design cues and specially tuned suspension components

 

DEARBORN, Mich., March 28, 2012 – The first-ever performance version of the Ford Explorer arrives this year with the highest projected fuel economy among gasoline-engine-powered, high- performance SUVs.

 

Ford and social game service provider Zynga have teamed up to make mobile social gaming life-size on the new “Escape Routes” reality TV show debuting Saturday, March 31, on NBC and mun2

Ford became the first automaker to reveal a vehicle via social gaming when Escape was revealed last November in the world’s largest “Words With Friends” game; Ford is preparing for another first by launching Escape using a prime-time reality TV show

“Escape Routes” features six teams competing in a unique road-trip competition beginning in Los Angeles before heading to New York, Atlanta, Miami, San Francisco and Las Vegas

The new 2013 Ford Taurus SHO will shine alongside the star-studded cast of Screen Gems’ highly anticipated film “Think Like a Man,” which opens in theaters April 20
 

This week Ford launched a co-branded 30-second TV spot highlighting the brand’s integration into the film as well as radio spots, digital ads and social media efforts that will live on the Ford Taurus Facebook Page
 

In the movie, Romany Malco’s character Zeke can be found showing off Ford’s SYNC® with MyFord Touch® entertainment system to his love interest Mya, played by Meagan Good