World Auto News & Reviews

It’s Adelheid D. Kieper (who uses the twitter nickname of @KanzleiKieper) the winner of the TwitBid dedicated to the Fiat 500 America. With an offer of 15.165 euros, she won the TwitBid and will be awarded with the “number one” car of the exclusive limited edition run.

@KanzleiKieper is German and in her real life lives in Rosche, about 70 miles from Hamburg. She got the opportunity to buy the car after the users with the two highest offers renounced to purchase it. 

Mirko Cvetkovic, Prime Minister of the Republic of Serbia, together with Sergio Marchionne, CEO of Fiat SpA, today inaugurated the new Fiat car production facility in Kragujevac.

More than 150 guests from the political and business arenas attended the ceremony together with workers.

In welcoming the Prime Minister, Fiat CEO Sergio Marchionne paid tribute to Serbia’s significant program of modernization which has created “a dynamic environment that is attractive to foreign investors. It is a great privilege for Fiat to be able to participate in the country’s future growth”.

In April, “Our Future Mobility Now”, will be joining forces with Fiat Group Automobiles to explore the subject of ‘sustainable mobility’.  Our Future Mobility Now is a project that brings together the mobile generation of the future and Europe’s leading vehicle manufacturers. Aimed at young people (18-30 years), the community project imagines how the vehicles and transport we use will evolve and influence 21st Century life.

On the occasion of this important European collaboration, Fiat Group Automobiles has developed a number of activities that revolve around the concepts of sustainable mobility and innovation. It is a field in which Fiat Group has always been a leader as proven, for example, by the recent record certified by JATO Dynamics, the world’s leading automotive consultancy and research firm. For the fifth year running, Fiat Automobiles is the brand which has recorded the lowest level of CO2 emissions by vehicles sold in Europe in 2011, with an average value of 118.2 g/km (4.9 g/km less than the 2010 average). Fiat also ranked first as Group, with 123.3 g/km, an improvement of 2.6 g/km on last year.

 

In the wake of the success of the 2011 edition held in Italy at San Martino di Castrozza, Rome and Etna, the Fiat Freestyle Team Picture Awards is getting underway again. It is an international tour with photography contest that will lead four snowboarding teams, one skateboarding team, one surfing team and one BMX team on a journey between the Mediterranean Sea and Atlantic Ocean, crossing through the French Alps and Pyrenees.  

Fiat is opening TwitBid to launch the 500 America, the exclusive limited edition run of 500 cars inspired by U.S. style. TwitBid is an unprecedented online promotion through which it is possible to win the “number one” car (distinguished by a badge on the external pillar bearing the serial number 1/500 and the winner’s nickname) starting from a bid of €1. This is a collector’s item that no fan of this model will want to miss out on.
The first requirement for participating in TwitBid is registering with Twitter. Then it will be possible to register on the www.500america.fiat500.com website with your details, then submit your offer (starting on 1 March and ending on 15 March) to win the 500 America. By raising bids by a minimum of €1, participants will share their offers through tweets as they compete for the car.
At the end of the initiative, whoever has made the highest offer will take home the “number one” 500 America, personalised with their Twitter nickname inscribed on the badge beneath the 1/500 inscription. Moreover, visitors to the Fiat stand at the Geneva Motor Show will have the chance to follow the bids in real time on a screen next to the 500 America.
This is an unprecedented and original promotion for a unique and one-off car, a true collector’s item. Hagakure is author of the concept and initiative, while Leo Burnett – ARC Worldwide handles the creativity and production of the site.
The 500 America is the tribute which the international icon that is the 500 makes to the USA. And its style draws inspiration precisely from the USA, from its mirror covers sporting stars and stripes to the metallic shade of America Blue, interior details, dedicated waistline stickers and 16″ alloy wheels.
Available with 69 HP 1.2 8v Euro 5 engine, the 500 America Limited Edition has a fuel consumption of 5.1 l every 100 kilometres and CO2 emissions of 119 g/km. Completing its safety equipment are ABS and EBD as standard, as well as driver and passenger airbags plus side bags.

27 February 2012