Thu 20 May 2010
Suzuki is celebrating the 40th anniversary of the launch of the original rugged compact 4×4 – the evergreen Jimny Sierra.
The Jimny (originally named the LJ10 in overseas markets) was launched in 1970 as the world’s first affordable, but fully capable, compact 4×4.
“Few vehicles can lay claim to creating history, but the rugged little Jimny Sierra has earned its place in the history books,” said Suzuki Australia General Manager Tony Devers.
“Other car companies build campaigns based around ill-informed marketing assertions. With 40 years of history and legions of dedicated fans, the Jimny backs up its claim as the original compact SUV with substance rather than semantics.”