Très Chic: Citroen DS3 Yves Saint Laurent
Taking valuable marketing lessons from Fiat and its highly successful Nuovo 500 mini, Citroen is constantly finding ways to promote its new DS3 hatchback. This time, the French carmaker dressed up several DS3s with a black rooftop featuring the “YSL” (Yves Saint Laurent) logo and other special trim options.
The special edition DS3s, which won’t go on sale, were used to charter special guests at the opening of the retrospective exhibition of Saint Laurent’s entire body of work at the Petit Palais museum on Wednesday.
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