Thu 7 Oct 2010
Slowly growing back to life (or rather quickly last month in the U.S.), Swedish automaker Saab has announced a new sales organization and distribution chain for Australia and New Zealand, two markets that had not been serviced while former owner General Motors attempted to jettison the brand.
Saab Australia, a wholly-owned subsidiary of Saab Automobile, will distribute vehicles in both countries. Over the course of a brief transition period, Saab Australia will take over all marketing, sales and distribution responsibilities from GM’s Australian division, GM Holden Ltd.
Saab says that its existing dealership network will continue, although some future additions and subtractions from the network are possible. The automaker plans to distribute all of its models in Australia and New Zealand, including the 9-5, 9-4X and 9-5 SportCombi.
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