On Wednesday 22nd February, Mercedes-Benz proudly hosted the final catwalk presentation of menswear day during London Fashion Week 2012: the eagerly anticipated RAKE show at Claridge’s Hotel.

An excited crowd including Amir Khan, Tinie Tempah, Dermot O’Leary and Kelly Brook was on hand to see RAKE unveil their Autumn/Winter 2012 collection. Putting a modern twist on quintessentially British ‘country’ tailoring, the range combined elegant, timeless style, refined luxury and impeccable attention to detail – all qualities very familiar to Mercedes-Benz.

As RAKE designer Clive Darby explained, “The Mercedes-Benz link works perfectly because we share a modern philosophy: a commitment to making our products as beautiful on the inside as the outside.”